Cruise Passenger Magazine

Cruise Passenger is Australia's number one cruise publication, providing timely information to the travel industry's fastest-growing market. With its exhaustive coverage of ships, ports and destinations, Cruise Passenger magazine provides readers with everything they need to make an informed decision on their next cruise purchase.

About Our Readers

The audience on average will be:

  • 55 years of age, normally couples
  • Tertiary educated with an average household income of $100,000 p.a.
  • Have taken their first cruise within the last 5 years
  • Enjoy the experience of being pampered on a cruise
  • Will spend nearly 50% more than their non-cruising counterparts. On average they will spend $1,650 per person on each cruise (not incl. flights and cruise costs)
  • Destination is paramount in holiday decision making followed by price
  • Over 85% of passengers will use cruising as a tool to research future land based holidays
  • Are almost twice as likely to return to a port destination as traditional holidaymakers

Distribution

Cruise Passenger's targeted circulation is approximately 16,000* copies. Cruise Passenger boasts a readership of over 100,000 passionate and affluent cruise travellers. Cruise Passenger is published quarterly in March, June, September and December and distributed:

  • Through newsagents nation-wide
  • Selected travel agents specialising in cruises
  • Via subscription
  • Various cruise expos throughout the country
  • In addition, up to 4,000 customised copies are distributed through targeted databases per issue throughout the year.

If you would like to advertise in Cruise Passenger magazine please contact Chris Waite on 02 8962 2602 or chris.waite@edgecustom.com.au.

Cruise Region Focus: Around the World

While we're thinking global, regular contributor and Cruise Passenger River Cruising Guide editor David McGonigal looks at the trend for Australians to take longer ocean cruises. Whether you're planning a complete circumnavigation of the world or a combination of shorter sectors, David's informative feature helps you decide when and where to go, giving a round-up of popular destinations (Antarctica, Rio de Janeiro, Cape Town and more); major departure points and cruising hubs; hotels; and, of course, our regular Pick of the Ships.

Please email sally.macmillan@cruisepassenger.com.au with stories of your recent cruise experiences, queries and comments.